Websites

Professional web design services by Cassidy Advertising & Consulting, LLC provides high-end quality website design that is both user-friendly and striking. A website is a brand’s electronic business card, and the quality of the design and copywriting affects the perception of your business. Therefore, our team’s goals include:

• Creating a site that is appealing and appropriate to the target audience
• Designing a user-interface that allows users to navigate effortlessly and efficiently
• Applying content (images/copy) provided and approved by the
  client to ensure accuracy
• Enhancing and editing copy provided by the client
• Writing fresh, relevant copy in alignment with the customers' needs
• Writing SEO copy to organically increase the website’s ranking
  in a Google search

• Proofing the entire website for any grammatical errors

In short, we work with clients to give them the most professional and aesthetic appealing website possible.

Here is an overview of design options that Cassidy Advertising offers:

Responsive Design Website

A responsive design site is developed in such a way that the site is

fully compatible with all devices – desktop/laptop, tablet and mobile.

The website automatically adjusts to the screen size of the device. A responsive design is mobile optimized.

Mobile Optimized Website

A mobile optimized site is a completely reformatted version of the

desktop site designed specifically for smartphone and tablet viewing.

For instance, a mobile optimized site has larger navigation buttons, reformatted content and differently optimized images that appear when the user is on a smartphone or tablet versus a desktop/laptop. Here are the reasons why you want your website to be mobile optimized:

• Nearly one fifth of Americans use a smartphone to access the Internet

• Mobile sites load faster than desktop sites on a mobile device
• Mobile optimized sites improve user experience and satisfaction
• Mobile sites rank clients higher organically in a Google search
• Mobile sites help clients stand out among competitors as a cutting edge brand that has value
• Mobile sites are accessible anywhere at any time

• Mobile design is universal to all current smartphone browsers

Mobile Friendly Website

A mobile friendly site is a website designed to display on a desktop and laptop, as well as on a tablet and smartphone. While the design elements are not responsive or mobile optimized, a mobile friendly website is perfectly functional.

Website Redesign

A website redesign gives your current website a new look and feel, complete with updated:

• Imagery

• Colors (while still resembling the corporate identity)
• Design elements (logo, social media icons, navigation buttons, etc.)

• Navigation system (so it is easier for users to navigate throughout the site)

Cassidy Advertising is here to help you define your brand online. With this many options and our attention to detail, consider us your outsourced website design company!