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Q: I already have an in-house marketing department. Why would I need an outsourced marketing director too?
A: We have many ad agency clients who have in-house marketing departments, however, there are three main benefits to outsourcing your work: getting an outside perspective, delegating over-flow work and having access to a team of specialists that are well-versed in the latest advertising techniques — especially online marketing opportunities that are forever-changing.
Q: Why can’t I stick to my old ways of marketing?
A: Consumers today spend nearly 60% of their time on a mobile device’s Internet browser. 78% of retailers plan to invest in mobile marketing this year. We are experts in the field and can help you keep up with the ever-changing world of marketing and advertising.
Q: How do I get found on the first page of a Google search?
A: SEO (Search Engine Optimization) and Google Adwords. This may seem simple, but it takes a lot of time and expertise to rank on the first page of a Google search. That’s what we do best!
Q: What type of clients does Cassidy Advertising & Consulting accept?
A: Cassidy Advertising accepts small, medium and large businesses within the United States who provide all types of products and services. Our clients range from doctors to steel manufactures to credit unions.
Q: Will Cassidy Advertising accept my competitor(s) as a client once I have contracted with them?
A: Absolutely not! We track our clients’ competition for them so they do not get an edge over our clients.
Q: What will a marketing plan and strategy do for my company?
A: Your custom marketing plan and strategy is the map that outlines how you achieve your goals through marketing, advertising and public relations.
Q: How do I find out more about Cassidy Advertising?
A: If you are interested in becoming a client or just want a more in-depth description of what we can do for your company, use our website’s scheduling app on the right side of the screen and contact us. We can meet with you in person or over Skype/FaceTime! Also, you may view our website for more info and keep up-to-date with what’s new by following us on Twitter, Facebook, LinkedIn and Instagram. To contact us immediately, here is our contact info:
Cell (call or text): 330.565.8193
Q: As a business owner, what should be my marketing objectives?
A: We help clients develop new markets, increase business within their current customer base, gain new customers, and diversify advertising into all online marketing opportunities.
Q: How do I know if the marketing and advertising services you provide are working?
A: We track your results and provide full reports for all your online marketing, including Google Adwords, SEO and email blasts. Every month you have a campaign running, we review the reports with you, explain what all of them mean and make changes to optimize the results for the following month.
Q: What are the benefits of hiring Cassidy Advertising & Consulting, LLC as our outsourced marketing directors?
A: We give you the flexibility to use our services on an as-needed basis and not have the constant overhead (such as a company employee with benefits). We can be an extension of your in-house marketing department or become your sole marketing director — both options can be cost-effective for your company and increase your profits at the same time!
Q: What services does Cassidy Advertising & Consulting, LLC provide?
A: Cassidy Advertising is a full-service advertising agency with experts that cover all areas of marketing, advertising and public relations. We offer our clients custom marketing plans, print/digital design, new websites or redesigns, website and email hosting, mobile apps, media placement and negotiation, social media, email blasts, Google AdWords, SEO, press releases and copywriting.
Q: Why shouldn’t I just design my own website, or ask a friend, relative or in-house employee (who took a class on website design) to build me a site?
A: The design and copywriting of a new website requires a team of experts to create a properly functioning site that is both aesthetically appealing and written to create action for new business. At Cassidy Advertising, we utilize our highly educated copywriters who hold degrees in journalism, communications and marketing to write content that inspire readers to take action to buy your products and services. Our seasoned graphic and web designers regularly use the latest technology to create striking websites that are viewable on desktop computers, tablets and smartphones.
Q: Can you help us with our social media?
A: Yes. We’ll help you establish and grow your company’s presence on the most popular social networks used today, including Facebook, Twitter, LinkedIn, Instagram and YouTube. We can consistently promote your business’ products/services and engage your business’ specific target audience on social media through relevant, well-written and eye-catching posts and ads. Plus, we will moderate your social media pages regularly.
Q: Why shouldn’t I just ask my office manager or my high school or college son/daughter to handle my business’ social media?
A: Your office manager or teenager might know how to upload photos and write social media posts intended for friends to enjoy — and that’s great! But, do they know how to professionally write posts and design images in a way that capture the attention of your business’ current and potential customers? Can they create and place a customized schedule of social media posts and ads on various social media platforms with the purpose of growing your audience and increasing engagement — and get results? And, do they have the expertise to moderate all of your business’ social media accounts and discern what activity requires an official response, should be left alone or hidden/deleted? We do these things on a regular basis as your expert social media administrator.
Q: Why is it important to have a graphic artist design my marketing materials? Can’t I just use the templates in Microsoft Word or Publisher?
A: Of course you can… but in the end the public and your customer can tell the difference between an amateur design and a professional design — which reflects on your good company name. Since good design and professional copywriting are vital to attracting potential customers, wouldn’t it make more sense to allow our team of professional and talented designers create an original marketing piece for you that is both correctly written and visually appealing?
Q: Before you start the process of designing our marketing materials, what do I need to provide for you?
A: It all starts with ideas… If you have any, we would love to hear them! You can also supply us with any pertinent imagery and copy you may want included in your piece. We know that as a business owner you are extremely busy and may not have the time to gather any art/information for us. No problem! Our team of copywriters will research and write all necessary copy that creates action for your customers to buy. We also have an extensive photo/art library that gives us plenty of images to choose from when setting the mood of your marketing piece.
Q: Will you also print our marketing pieces once the final design is approved?
A: Yes, we are happy to take care of the printing! We’ll retrieve printing quotes and negotiate the buy from professional, reliable printers that we do business with on a regular basis. All you have to do is choose a price/quantity that fits your needs and budget, then wait for them to be delivered to your door!
Q: I already have a website. Why do I need it to be mobile friendly?
A: If potential customers view your desktop website on a mobile device, the content can be hard to read and difficult to navigate. This may cause them to leave your site and have the impression that your brand is not current and reliable. A mobile website, however, gives your potential customers the optimal user experience when viewing on a smartphone or tablet. They are more likely to enjoy the experience, develop an affinity for your brand and return in the future. Plus, more and more people than ever before are going online via mobile devices. Don’t miss out on reaching this large segment of your potential customer base! Call us today to get started on your new website: 330.533.6000.
Q: How can I tell whether or not my website is mobile friendly?
A: If you can view your website on a phone without zooming in, then the site is considered mobile friendly. If you need to zoom in at any point to read the content, the site is not mobile friendly. Remember: the desktop version of a website can only be mobile friendly if it was designed with mobile devices in mind. For example, mobile friendly sites are designed specifically for smaller screens and include larger text and navigational elements that enable touch.
Q: What is brand identity?
A: Brand identity is the overall look and feel of a company displayed in marketing and advertising pieces. Successful visual brand identity is acquired by the repetitive use of precise visual elements — such as specific fonts, colors and graphic elements — to create a business’ unique look and image. At the center of every brand identity is a graphical representation of the company called a logo. Brand identity also includes specific messaging the owner wants to communicate to its potential consumers about the company.
Q: How does Cassidy Advertising’s outsourced marketing director services differ from an actual advertising agency?
A: Cassidy Advertising & Consulting charges at a flat rate per hour, so the client only pays for actual work done with no markups on media buys or printing. Commissions on media buys get passed on to the client to enjoy. We also act as your in-house marketing director, handling all your company’s marketing, advertising and public relations projects. This results in a cost savings by not having to pay in-house corporate benefits, and at the same time, increases business with an enhanced, expert marketing department.
5731 Shields Rd., Suite A | Canfield, OH 44406
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