Frequently Asked Questions

About Our Digital Marketing Services

Q: I already have an in-house marketing department. Why would I need an outsourced marketing director too?

A: We have many ad agency clients who have in-house marketing departments. However, there are three main benefits to outsourcing your work: getting an outside perspective, delegating over-flow work, and having access to a team of specialists well-versed in the latest advertising techniques – especially online marketing opportunities, which are forever changing.

Q: Why can’t I stick to my old ways of marketing?

A: Consumers today spend nearly 68% of their time on a mobile device’s Internet browser. We are experts in the field and can help you keep up with the ever-changing marketing and advertising world.

Q: What type of clients does Cassidy Advertising & Consulting accept?

A: Cassidy Advertising accepts small, medium, and large businesses within the United States who provide all types of products and services. Our clients range from doctors to steel manufacturers to banks.

Q: Will Cassidy Advertising accept my competitor(s) as a client once I have contracted with them?

A: Absolutely not! We track our clients’ competition so they do not get an edge over our clients.

Q: What will a marketing plan and strategy do for my company?

A: Your custom marketing plan and strategy is a map that outlines how you achieve your goals through marketing, advertising, and public relations.

Q: As a business owner, what should be my marketing objectives?

A: We help clients develop new markets, increase business within their current customer base, gain new customers, and diversify advertising into all online marketing opportunities.

Q: How do I know if the marketing and advertising services you provide are working?

A: We track your results and provide full reports for all your online marketing, including Google Ads, SEO, social media, and email blasts. Every month you have a campaign running, we review the reports with you, explain what they all mean, and make changes to optimize the results for the following month.

Q: What are the benefits of hiring Cassidy Advertising & Consulting, LLC as our outsourced marketing director?

A: We give you the flexibility to use our services on an as-needed basis and not have the constant overhead (such as a company employee with benefits). We can be an extension of your in-house marketing department or become your sole marketing director – both options can be cost-effective for your company and increase your profits simultaneously!

Q: What services does Cassidy Advertising & Consulting, LLC provide?

A: Cassidy Advertising is a full-service advertising agency with experts covering all marketing, advertising, and public relations areas. We offer our clients custom marketing plans, print/digital design, new websites or redesigns, website hosting, media placement and negotiation, social media, email blasts, Google Ads, SEO, press releases, and copywriting.

Q: How do Cassidy Advertising’s outsourced marketing director services differ from an actual advertising agency?

A: Cassidy Advertising & Consulting charges a flat hourly rate, so the client only pays for actual work done with no markups on media buys or printing. Commissions on media buys get passed on to the client to enjoy. We also act as your in-house marketing director, handling all your company’s marketing, advertising, and public relations projects. This results in cost savings by not having to pay in-house corporate benefits, and at the same time, increases business with an enhanced, expert marketing department.

Q: What is brand identity?

A: Brand identity is a company’s overall look and feel displayed in marketing and advertising pieces. Successful brand identity is acquired by repetitively using specific visual elements – such as specific fonts, colors, and graphic elements – to create a business’ unique look and image. At the center of every brand identity is a graphical representation of the company called a logo. Brand identity also includes specific messaging that the owner wants to communicate to potential consumers about the company called a tagline.

Q: How quickly will I see results?

A: There is no one-size-fits-all answer. The rate at which we gather results depends on the status of your website ranking, how your competition is ranking, and if you need to be more competitive. Additionally, this will depend on the budget you are willing to put into your search engine optimization and Google Ads. That said, your business gains good results around the 6-month mark. Still, seeing them through for 12 months is ideal for a fully comprehensive digital marketing result.

Q: How do I find out more about Cassidy Advertising?

A: If you are interested in becoming a client or want a more in-depth description of what we can do for your company, call, text or email us today! We can meet with you in person or over FaceTime/Zoom/Microsoft Teams! Also, you may view our website for more info and keep updated with what’s new by following us on Twitter, Facebook, LinkedIn, TikTok, and Instagram. To contact us immediately, please use our contact info below:

Phone: 330.544.9996
Cell (call or text): 330.565.8193
Email: information@cassidyadvertising.com

SEO FAQs

Q: What is SEO?

A: SEO stands for Search Engine Optimization. It refers to the practice of improving a website’s visibility and ranking on search engine results pages.

Q: Why is SEO important?

A: SEO is important because it helps websites attract organic traffic from search engines, which can lead to increased visibility, brand awareness, and more potential customers or users.

Q: What are keywords and why are they important in SEO?

A: Keywords are specific words or phrases that users enter into search engines when looking for information. They play a crucial role in SEO as they help search engines determine the relevance and topic of a website. By strategically incorporating keywords in website content, headings, and meta tags, websites can improve their visibility for relevant searches.

Q: Is SEO a one-time effort?

A: SEO is an ongoing process. Search engines continuously update their algorithms, and competitors are constantly optimizing their websites. To maintain and improve rankings, it is crucial to regularly update and optimize website content, monitor performance metrics, and adapt strategies to match the evolving search landscape.

Google Ads FAQs

Q: How do I rank on the first page of a Google search?

A: SEO (Search Engine Optimization) and Google Ads. This may seem simple, but it takes a lot of time and expertise to rank on the first page of a Google search. That’s what we do best!

Website Design FAQs

Q: Why shouldn’t I design my own website; or ask a friend, relative or in-house employee (who took a class on website design) to build my business a new website?

A: The design and copywriting of a new website require a team of experts to develop a properly functioning site that is aesthetically appealing and written to create action for new businesses. At Cassidy Advertising, we utilize our highly educated copywriters who hold degrees in journalism, communications, and marketing to write content that inspires readers to take action to buy your products and services. In addition, our seasoned graphic and web designers regularly use the latest technology to create visually striking websites that are viewable on desktop computers, tablets, and mobile devices.

Q: I already have a website but it does not adjust to tablet or mobile viewing. Why do I need a new website?

A: If potential customers view your desktop website on a mobile device, the content can be hard to read and difficult to navigate. This may cause them to leave your site and have the impression that your brand is not current and reliable. A mobile website, however, gives your potential customers the optimal user experience, develop an affinity for your brand and return in the future. Plus, more and more people than ever before are going online via mobile devices. Don’t miss out on reaching this large segment of your potential customer base! Call us today to get started on your new website: 330.533.6000.

Q: How can I tell whether or not my website is mobile friendly?

A: If you can view your website on a phone without zooming in,  the site is considered mobile-friendly. If you need to zoom in at any point to read the content, the site is not mobile-friendly. Remember: the desktop version of a website can only be mobile-friendly if it is designed with mobile devices in mind. For example, mobile-friendly sites are designed specifically for smaller screens and include larger text and navigational elements that enable touch.

Social Media FAQs

Q: Can you help us with our social media?

A: Yes. We’ll help you establish and grow your company’s presence on the most popular social networks used today, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. We can consistently promote your business’ products/services and engage your business’ specific target audience on social media through relevant, well-written, and eye-catching posts and ads. Plus, we will moderate your social media pages regularly.

Q: Why shouldn’t I just ask my office manager or my high school or college son/daughter to handle my business’ social media?

A: Your office manager or teenager might know how to upload photos and write social media posts for friends to enjoy – and that’s great! But do they know how to write posts professionally and design images in a way that captures the attention of your business’s current and potential customers? Can they create and place a customized schedule of social media posts and ads on various social media platforms to grow your audience and increasing engagement – and get results? Do they have the expertise to moderate your business’ social media accounts and discern what activity requires an official response, should be left alone, or hidden/deleted? We do these things regularly as your expert social media management team.

Email Marketing FAQs

Q: What is email marketing?

A: Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers or customers to promote products, services, or content.

Q: What are the benefits of using email marketing?

A: Benefits of email marketing include higher engagement and conversion rates, increased brand awareness and customer loyalty, personalized communication, easy tracking of metrics such as open rates and click-through rates, and the ability to automate campaigns.

Q: How often should I send emails to my subscribers?

A: The frequency of sending emails can vary depending on your audience and content. It is best to find a balance that keeps subscribers engaged without overwhelming them. We typically recommend sending emails bi-weekly or monthly. However, we monitor metrics and listen to subscriber feedback to adjust the frequency if needed.

Graphic Design FAQs

Q: Why is it important to have a graphic artist design my marketing materials? Can’t I just use the templates in Microsoft Word or Publisher?

A: Of course, you can. But in the end, the public and your customers can tell the difference between amateur design and professional design—which reflects on your good company name. Since good design and professional copywriting are vital to attracting potential customers, wouldn’t it make more sense to allow our team of experienced and talented designers to create an original marketing piece for you that is correctly written and visually appealing?

Q: Before you start designing our marketing materials, what do I need to provide for you?

A: It all starts with ideas… If you have any, we would love to hear them! You can also supply us with pertinent imagery and copy you may want to be included in your piece. As a business owner, we know you are extremely busy and may not have the time to gather any art/information for us. No problem! Our team of copywriters will research and write all necessary copy that creates action for your customers to buy. We also have an extensive photo/art library that gives us plenty of images to choose from when setting the mood of your marketing piece.

Q: Will you also print our marketing pieces once the final design is approved?

A: Yes, we are happy to take care of the printing! We’ll retrieve printing quotes and negotiate the buy from professional, reliable printers we do business regularly. All you need to do is choose a price/quantity that fits your needs and budget, then wait for them to be delivered to your door!

Public Relations FAQs

Q: Do you handle public relations?

A: Yes. Public relations are an essential part of digital marketing. We write press releases and have multiple professional copywriters on staff. They have experience writing press releases and copy for social media posts, email blasts, websites, brochures, blogs, and more!

Q: What kind of topics are newsworthy?

A: Anything new happening within your business! New equipment, partnerships, employees, products, etc. Let us know when something changes. We will incorporate it into press releases, social media posts, email blasts, and more to keep your current and potential clients up to date with your business.

copywriting FAQs

Q: Why is copywriting important?

A: Copywriting is important because it allows businesses to effectively communicate their brand messaging, capture the attention of their target audience, build trust and credibility, drive conversions and sales, and ultimately achieve their marketing objectives.

Q: What types of copy can a copywriter create?

A: Our copywriters can create various types of copy, including website copy, ad copy, social media posts, email campaigns, product descriptions, sales pages, landing pages, blog articles and more!

 

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