Frequently Asked Questions

About Our Digital Marketing Services

Q: Do I need online marketing services if my business is already doing well offline?

A: Yes! Online marketing expands your reach to new audiences, builds a brand presence in the digital space, and allows your business to stay competitive.

Q: How can we develop the right marketing strategy for our business?

A: At Cassidy, we’ll work closely with you to understand your business goals, target audience, and strengths. With data-driven insights and industry expertise, we craft tailored strategies and refine them until they are perfect.

Q: How can a digital marketing agency impact my business?

A: A digital marketing agency uses strategies like SEO, social media, PPC, and content marketing to improve your online visibility, attract more customers, and drive measurable growth and profits for your business.

Q: I already have an in-house marketing department. Why would I need an outsourced marketing director too?

A: We have many ad agency clients who have in-house marketing departments. However, there are three main benefits to outsourcing your work: getting an outside perspective, delegating over-flow work, and having access to a team of specialists well-versed in the latest advertising techniques – especially online business marketing opportunities, which are forever changing.

Q: Why can’t I stick to my old ways of marketing?

A: Consumers today spend nearly 68% of their time on a mobile device’s Internet browser. We are experts in the field and can help you keep up with the ever-changing marketing and advertising world.

Q: What type of clients does Cassidy Advertising & Consulting accept?

A: Cassidy Advertising accepts small, medium, and large businesses in the United States and internationally who provide all types of products and services.

Q: Will Cassidy Advertising accept my competitor(s) as a client once I have contracted with them?

A: Absolutely not! We track our clients’ competition, so they do not get an edge over our clients.

Q: How can Cassidy Advertising help my business grow?​

A: We are the best ad agency to increase your business as we formulate tailored marketing plans, add creative graphics and copywriting that creates action from your potential customers to buy your products. Each strategy is custom to your business, ensuring you connect with your target audience, which will help increase your profits.

Q: What are the advantages of working with a boutique marketing agency like Cassidy Advertising?

A: Working with a boutique marketing agency offers several benefits, including:

• Personalized Attention: You’ll work directly with our in-house team and not multiple outsourced contractors like some other agencies.
• Customized Strategies: We craft marketing plans tailored to your business needs, not a one-size-fits-all approach.
• Flexibility: Our specialized marketing team adapts quickly and efficiently to your evolving marketing needs.
• In-Depth Collaboration: We create top of the mind awareness for your products or services over time, to ensure that your potential customer will buy from your company first.

Q: What will a marketing plan and strategy do for my company?

A: Your custom marketing plan and strategy is a map that outlines how we will facilitate your business goals through digital marketing.

Q: As a business owner, what should my marketing objectives be?

A: We help clients develop new markets, increase business within their current customer base, gain new customers, and diversify advertising into all online marketing opportunities.

Q: How do I know if the marketing and advertising services you provide are working?

A: As a professional ad agency, we track your results and provide full reports for all your online marketing, including Google Ads, SEO, social media, and email blasts. Every month you have a campaign running, our marketing directors review the reports with you, explain what they all mean, and make changes to optimize the results for the following month.

Q: What are the benefits of hiring Cassidy Advertising & Consulting, LLC as our outsourced marketing director?

A: We give you the flexibility to use our services on an as-needed basis without the constant overhead (such as a company employee with benefits). We can be an extension of your in-house marketing department or become your sole marketing director – both options can be cost-effective for your company and increase your profits simultaneously!

Q: What digital marketing services does Cassidy Advertising & Consulting, LLC provide?

A: Cassidy Advertising is a full-service advertising agency with experts covering all marketing, advertising, and public relations areas. We offer our clients custom marketing plans, print/digital design, new websites or redesigns, website hosting, media placement and negotiation, social media marketing, email blasts, Google Ads, SEO services, press releases, and copywriting. Contact us today to get started!

Q: How does Cassidy Advertising’s outsourced marketing director services differ from an actual advertising agency?

A: Cassidy Advertising & Consulting charges a flat hourly rate, so the client only pays for actual work done with no markups on media buys or printing. Commissions on media buys get passed on to the client to enjoy. We also act as your in-house marketing director, handling all your business’s marketing, advertising, and public relations projects. This results in cost savings by not having to pay in-house corporate benefits, and at the same time, increases business with an enhanced, expert marketing department.

Q: What is brand identity?

A: Brand identity is a company’s overall look and feel displayed in marketing and advertising pieces. Successful brand identity is acquired by repetitively using specific visual elements – such as specific fonts, colors, and graphic elements – to create a business’ unique look and image. At the center of every brand identity is a graphical representation of the company called a logo. Brand identity also includes specific messaging that the owner wants to communicate to potential consumers about the company called a tagline.

Q: How quickly will I see results?

A: There is no one-size-fits-all answer. The rate at which we gather results depends on the status of your website ranking, how your competition is ranking, and if you need to be more competitive. Additionally, this will depend on the budget you are willing to put into your search engine optimization and Google Ads. That said, your business gains good results around the 6-month mark. Still, seeing them through for 12 months is ideal for a fully comprehensive digital marketing result.

Q: How do I find out more about Cassidy Advertising?

A: If you are interested in becoming a client or want a more in-depth description of digital marketing services tailored to your company, call, text or email us today! We can meet with you in person or over FaceTime/Zoom/Microsoft Teams! Also, you may view our website for more info and keep updated with what’s new by following us on Twitter, Facebook, LinkedIn, TikTok, and Instagram. To contact us immediately, please use our contact info below:

Phone: 330.533.6000
Email: information@cassidyadvertising.com

Q: How can a marketing strategy benefit my business?

A: A well-crafted business marketing strategy provides a roadmap for achieving your goals. By aligning advertising and marketing efforts with current trends, we can target the right audience, maximize ROI, and build lasting brand recognition.

Q: Can you help grow my business through advertising and marketing even if I have a small budget?

A: Yes! We typically recommend between 6%-8% of your monthly budget goes towards advertising and marketing services. However, we specialize in crafting cost-effective marketing strategies that maximize the impact of every dollar spent.

Q: How can I tell if I’ve found the best ad agency for my business needs?

A: The best ad agency will prioritize understanding your business, industry, and target audience. They’ll craft tailored solutions and follow a proven approach to help you achieve your goals. At our agency, we are committed to providing this level of dedication and excellence to every client we serve!

Q: What are the key components of a marketing plan?

A: A marketing plan typically includes goals, target audiences, tailored business marketing strategies, budget allocation, and metrics to assess success.

Q: What does an ad agency do?

A: An ad agency creates and manages advertising campaigns, offering services like strategy development, media planning, and creative design to help businesses reach their marketing goals.

Q: What is included in digital marketing services?

A: Our digital marketing services typically include website optimization, search engine optimization (SEO), social media marketing, email campaigns, pay-per-click ads, content creation, and analytics.

FAQs about SEO services

Q: What is SEO?

A: SEO stands for Search Engine Optimization. It refers to the practice of improving a website’s visibility and ranking on search engine results pages.

Q: Why is SEO important?

A: SEO services are important because they help websites attract organic traffic from search engines, which can lead to increased visibility, brand awareness, and more potential customers or users.

Q: What are keywords and why are they important in SEO?

A: Keywords are specific words or phrases that users enter into search engines when looking for information. They play a crucial role in SEO as they help search engines determine the relevance and topic of a website. By strategically incorporating keywords in website content, headings, and meta tags, websites can improve their visibility for relevant searches.

Q: Are SEO services a one-time effort?

A: SEO services are an ongoing process. Search engines continuously update their algorithms, and competitors are constantly optimizing their websites. To maintain and improve rankings, it is crucial to regularly update and optimize website content, monitor performance metrics, and adapt strategies to match the evolving search landscape.

Google Ads Marketing FAQs

Q: Why should I use Google Ads for my business?

A: Google Ads marketing can help your business:

• • Land your business on the first page of a google search when your potential customers are searching for your products or services.
  • Drive targeted traffic to your website quickly.
  • Track and measure results in real-time.
  • Gain visibility on Google’s search pages, even in competitive industries.
  • Control your ad spend with flexible budget options.

Q: Do I need a professional to manage my Google Ads?

A: Hiring a professional ensures optimized campaigns, lower costs, better targeting, and a higher return on investment (ROI). Cassidy Advertising will manage keyword modifications, ad copywriting, bidding strategies, and analytics.

Q: How do I rank on the first page of a Google search?

A: SEO (Search Engine Optimization) and Google Ads. This may seem simple, but it takes a lot of time and expertise to rank on the first page of a Google search. That’s what our ad agency does best!

Q: How long does it take to see results with Google Ads?

A: Google Ads marketing will deliver quick results, and you can start seeing clicks and first page Google ranking soon after launching a campaign (sometimes within hours). However, optimization over time is key to improving performance and ROI.

Q: Can Google Ads work for small businesses?

A: Absolutely! One of the advantages of Google Ads marketing is that it’s scalable, meaning small businesses can start with a smaller budget and still reach their ideal audience.

Q: How can I optimize my content for AI-powered search engines?

A: To improve your likelihood of appearing in AI-driven search results, we focus on creating high-quality, authoritative, well-structured content. In addition, we ensure your business’s website is set up with Google Ads and uses proven SEO methodologies to achieve first-page rankings in traditional Google searches. AI-powered search engines often pull and analyze the same Google-ranked content when delivering search results. Maintaining a well-optimized website with effective SEO practices and leveraging Google Ads will enhance your business’s visibility in traditional and AI-assisted searches.

Website Design FAQs

Q: What are web design services and why are they important?

A: Web design services involve creating and optimizing websites to ensure they are visually appealing, user-friendly, and functional. A well-designed website helps businesses establish their online presence, improve user experience, and attract more visitors.

Q: Why shouldn’t I design my own website, or ask a friend, relative, or in-house employee (who took a class on website design) to build my business a new website?

A: The design and copywriting of a new website requires a team of experts to develop a properly functioning site that is aesthetically appealing and written to create action for someone to buy from your business. At Cassidy Advertising, we utilize our highly educated copywriters who hold degrees in journalism, communications, and marketing to write content that inspires readers to take action and buy your products and services. In addition, our seasoned graphic and web designers regularly use the latest technology to create visually striking websites that are viewable on desktop computers, tablets, and mobile devices.

Q: Why should I invest in web design services?

A: A well-designed website leaves a strong first impression, improves user experience, and significantly boosts engagement and conversions. This professional service ensures your site aligns with your brand identity, meets your business objectives, and increases sales.

Q: I already have a website, but it does not adjust to tablet or mobile viewing. Why do I need a new website?

A: If potential customers view your desktop website on a mobile device, the content can be hard to read and difficult to navigate. This may cause them to leave your site and have the impression that your brand is not current or technologically up-to-date. By focusing on website optimization, including creating a mobile-friendly website, we can provide your potential and current customers with the best user experience possible, help develop an affinity for your brand, and ensure they return in the future. Plus, more people than ever before are going online via mobile devices. Don’t miss out on reaching a large segment of your potential customer base! Call us today to get started on your new website: 330.533.6000.

Q: How can I tell whether or not my website is mobile friendly?

A: If you can view your website on a phone without zooming in, the site is considered mobile-friendly. If you need to zoom in at any point to read the content, the site is not mobile-friendly. Remember: the desktop version of a website can only be mobile-friendly if it is designed with mobile devices in mind. As part of website optimization, mobile-friendly sites are designed specifically for smaller screens and include larger text and navigational elements that enable touch.

Social Media Marketing FAQs

Q: What is social media management, and why is it important?

A: Social media management is the process of writing, designing images and videos, posting sponsored ads, and drawing down the social analytics on all social media platforms. It’s important because it helps businesses establish brand awareness, reach their target audience, and achieve more business.

Q: Can you help us with our social media marketing?

A: Yes. We’ll help you establish and grow your company’s presence on the most popular social networks used today, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. We can consistently promote your business’ products/services and engage your business’ specific target audience on social media through relevant, well-written, and eye-catching posts and ads. Plus, we will moderate your social media pages regularly. Learn more about our ad agency’s social media marketing services!

Q: Why shouldn’t I just ask my office manager or my high school or college son/daughter to handle my business’ social media marketing?

A: Your office manager or teenager might know how to upload photos and write social media posts for friends to enjoy – and that’s great! But do they know how to write posts professionally and design images in a way that captures the attention of your business’s current and potential customers? Can they create and place a customized schedule of social media posts and ads on various social media platforms to grow your audience and increasing engagement – and get results? Do they have the expertise to moderate your business’ social media accounts and discern what activity requires an official response, should be left alone, or hidden/deleted? We do these things regularly as your expert social media marketing management team.

Q: What does social media management include?

A: Social media management involves creating, scheduling, and monitoring content across platforms like Facebook, Instagram, LinkedIn, and more to build brand awareness, engage your audience, and drive business results.

Q: How do you measure the success of social media marketing campaigns?

A: We track key metrics such as engagement (likes, comments, shares), followers growth, click-through rates (CTR), reach, and conversions using analytic tools.

Q: Should I run paid ads on social media?

A: Yes, paid ads can help you reach a larger and more targeted audience. Social media marketing is particularly helpful to businesses looking to boost brand awareness or drive sales.

FAQs about Email Marketing services

Q: What is email marketing?

A: Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers or customers to promote products, services, or content.

Q: What are the benefits of using email marketing services?

A: Benefits of email marketing services include higher engagement and conversion rates, increased brand awareness and customer loyalty, personalized communication, easy tracking of metrics such as open rates and click-through rates, and the ability to automate campaigns.

Q: How often should I send emails to my subscribers?

A: The frequency of sending emails can vary depending on your audience and content. It is best to find a balance that keeps subscribers engaged without overwhelming them. We typically recommend sending emails bi-weekly or monthly. However, our marketing directors monitor metrics and listen to subscriber feedback to adjust the frequency if needed.

Graphic Design Service FAQs

Q: Why is it important to have a graphic artist design my marketing materials? Can’t I just use the templates in Microsoft Word or Publisher?

A: Of course, you can. But in the end, the public and your customers can tell the difference between amateur design and professional design—which reflects on your good company name. Since good design and professional copywriting are vital to attracting potential customers, wouldn’t it make more sense to allow our team of experienced and talented graphic designers to create an original marketing piece for you that is correctly written and visually appealing?

Q: Before you start designing our marketing materials, what do I need to provide for you?

A: It all starts with ideas… If you have any, we would love to hear them! You can also supply us with pertinent imagery and copy you may want to be included in your piece. As a business owner, we know you are extremely busy and may not have the time to gather any art/information for us. No problem! Our team of copywriters will research and write all necessary copy that creates action for your customers to buy. We also have an extensive photo/art library that gives us plenty of images to choose from when setting the mood of your marketing piece. Learn more about our graphic design services.

Q: Will you also print our marketing pieces once the final design is approved?

A: Yes, we are happy to take care of the printing! We’ll retrieve printing quotes and negotiate the buy from professional, reliable printers we do business regularly. All you need to do is choose a price/quantity that fits your needs and budget, then wait for them to be delivered to your door!

Public Relations FAQs

Q: Do you facilitate public relations services?

A: Yes. Public relations is an essential part of your marketing. We will write your press releases with our professional copywriters on staff which is one beneficial public relations strategy.

Q: Why are public relations services important for my business?

A: Public relations for your business is essential for building trust, credibility, and strong top of the mind awareness with your target audience. With the right marketing plan and PR strategy, it can increase your brand recognition and generate additional customers.

Q: What type of PR topics are newsworthy?

A: Anything new happening within your business! New equipment, partnerships, promotions, new employees, new products, educational classes, certifications, etc. We will incorporate this type of news into press releases, social media posts, email blasts, and more to keep your current and potential customers up-to-date with your business. Visit our public relations services page to learn more!

copywriting service FAQs

Q: Why are copywriting services important?

A: Copywriting services are important because it allows businesses to effectively communicate their brand messaging, capture the attention of their target audience, build trust and credibility, drive conversions and sales, and ultimately achieve their marketing objectives.

Q: What types of copy can a copywriter create?

A: Our copywriters can create various types of copy, including website copy, ad copy, social media posts, email campaigns, product descriptions, sales pages, landing pages, blog articles and more!

Q: Can you write content for my specific industry?

A: Yes! Our copywriting services are tailored for a variety of industries, including (but not limited to) manufacturing, finance, health and wellness, and construction. If your industry isn’t listed, don’t worry. We’ll research your industry in-depth to deliver high-quality, relevant content.

Q: Should I provide information or resources before beginning copywriting services?

A: We conduct research on your product, service, and industry to ensure we deliver high-quality copy tailored to your audience. Providing us with product specifications, unique features, or any relevant industry insights can further enhance the content we create.